Darren Sammy: Fair & Lovely advertisement in India hints at colourism

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“Your ad, Fair & Lovely clear says lovely people are the fairer people. That’s what it stands for, it hints at colourism,”Darren Sammy was quoted as saying by Outlook in an interview.
“Your ad, Fair & Lovely clear says lovely people are the fairer people. That’s what it stands for, it hints at colourism,” Darren Sammy was quoted as saying by Outlook in an interview.

Darren Sammy has been in the news after racism has hit him hard. The player was termed as ‘Kalu’ in IPL on Instagram and when he came to know, he raised an issue over it.

Racism has been the part of sports for so long and as always, black people are targetted that is unethical.

Sammy, who plays for SRH in IPL, has been disappointed with the Indians who were calling him on the basis of his name. Recently, a hashtag ‘blacklivematters’ is trending on Twitter and West Indies Cricket Team is also to wear armbands in the upcoming matches.

As a consequence of all these scenarios, Sammy has taken a dig at Indians criticizing their TV advertisement of Fair & Lovely. He thinks showing a cream named as fair to get lovely means only fair people are lovely and it hints at colourism.

Darren Sammy: Fair & Lovely advertisement in India hints at colourism

“Your ad, Fair & Lovely clear says lovely people are the fairer people. That’s what it stands for, it hints at colourism,” Sammy was quoted as saying by Outlook in an interview.

The president of the care division, however, has decided, not to change the name.

Sunny Jain, president of Unilever’s beauty and personal care division, said that they won’t be using the word ‘fair’. “We recognize that the use of the words ‘fair,’ ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to address this,” Jain said.

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